Pleasure or duty?
Most people approach brushing their teeth as merely a troublesome duty. Until they discover CURAPROX oral hygiene products.
Once learned, never forgotten: brushing your teeth is important. Morning, and night. Front, back. Inner surface, outer surface. Change the toothbrush every three months. This is how most people brush their teeth: by routine, a feeling of duty – and with discipline.
Let’s be honest: is brushing your teeth really a pleasure?
People tend to have feelings other than pleasure: as a child, the evil «tooth demons» were feared. Even the tooth fairy reminded us of our duty. Whilst the egg-timer was a relentless reminder of how long the torture had to be endured. That’s why adults often see cleaning teeth as a tiresome chore and necessity. But is it fun? – No, brushing your teeth cannot be called fun, or can it?.
CURAPROX, the Swiss expert in oral health and individual dental prevention has stepped in to redefine how we approach our oral hygiene routine.
Any company that wishes to turn cleaning teeth into a fun experience needs to rethink some aspects and take a considerably different approach: it must develop dental care products that clean well, but do not simultaneously injure the mouth. Ensure products are effective but not detrimental to the health, at the highest technical level whilst still being easy to use at the same time. Aids that not only leave behind a feeling of freshness but also the confidence of doing the right thing for your health and personal well-being.
Again, let's be honest: there's no better motivation than encouraging results. People get more fun out of a job that's easy to do and offers instant success? Like when a dental professional tells you: "I'm impressed, perfect cleaning!"
Working with scientists in teaching and research, CURAPROX has developed a range of premium oral care products that are gentler and more efficient as well as more beneficial to your health.
Find out for yourself: brush your teeth with a CS 5460 ultra soft toothbrush Try out a CPS prime interdental brush –effective and so easy to use.