Black Is White


With our Black is White products, oral health becomes a lifestyle, your bathroom a design event.

GO BLACK - Smile! Shine! Protect!

Smile! Shine! Protect!

The gentle way to whiten your teeth: no bleaching agents, no abrasives. Black Is White toothpaste even boosts your oral health.

Activated carbon makes the toothpaste pitch black, but keeps your teeth pearly white.

"Black Is White" covers the teeth with a protective film made of hydroxyapatite, white remineralises the enamel and even tackles any cavities that are starting to emerge

Black or white?

It doesn't matter as long as it looks great and has the cool factor. Just like the "Black Is White" and "White Is Black" toothbrushes. And that's not all: they offer a completely new kind of cleaning experience too. They're gentle on the teeth and gums – thanks to their 5,100 Curen® filaments – but ruthlessly tough plaque.