Overview
Black is White

Black Is White
Refreshingly lemony! “Black Is White” whitening toothpaste removes discolouration using activated carbon without abrading or bleaching. Contain fluoride. Enzymatic system. Hydroxylapatite. Physical blue filter; cooling sensation while brushing. No SLS. No triclosan. No bleaching agents. Made in Switzerland.
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White Is Black
Extra mild taste. “Black Is White” whitening toothpaste removes discolouration using activated carbon without abrading or bleaching. Contain fluoride. Enzymatic system. Hydroxylapatite. Physical blue filter; cooling sensation while brushing. No SLS. No triclosan. No bleaching agents. Made in Switzerland.
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Sonic toothbrush Hydrosonic Black Is White
Pitch black and absolutely stunning: the Hydrosonic sonic toothbrush from Curaprox combines performance and design to perfection. And with up to 42,000 strokes per minute, this toothbrush offers real benefits for your teeth and gums, cleaning them gently, carefully and effectively. It even cleans between the teeth thanks to its hydrodynamic effect. A Black Is White toothpaste and two BIW 259 brush heads are included.

Brush head smart BIW 259
Extra-small head guarantees a thorough, targeted clean even in hard-to-reach areas; boosts the hydrodynamic effect; rubber back. Recommendation: replace after three months at the latest; or after six to eight weeks if wearing a retainer or braces.
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Black is White chewing gum
Black is White chewing gum with activated charcoal whitens and re-mineralises teeth using Hydroxylapatite and contains Xylitol that helps to prevent tooth decay. Comes in a refreshing lemon-mint flavour which lasts for hours. A must have for between brushing for a super everyday clean.

Black is White
GO BLACK
With our Black is White products, oral health becomes a lifestyle, your bathroom a design event.

Here is what we offer
The Hydrosonic Black Is White is a high-performance sonic toothbrush. Thanks to its hydrodynamic effect, it even cleans the places where bristles can't reach – between the teeth, for example.
Used in combination with the Black Is White toothpaste, this brush ensures perfect oral hygiene and gleaming white teeth, with no harmful side effects. In fact, Black Is White doesn't contain any ingredients that could pose a risk to health; it simply cleans and protects your teeth and mouth all at once.
The Hydrosonic Black Is White and Black Is White whitening toothpaste: an unbeatable team.

Smile! Shine! Protect!
The gentle way to whiten your teeth: no bleaching agents, no abrasives. Black Is White toothpaste even boosts your oral health.
Activated carbon makes the toothpaste pitch black, but keeps your teeth pearly white.
"Black Is White" covers the teeth with a protective film made of hydroxyapatite, white remineralises the enamel and even tackles any cavities that are starting to emerge
Black or white?
It doesn't matter as long as it looks great and has the cool factor. Just like the "Black Is White" and "White Is Black" toothbrushes. And that's not all: they offer a completely new kind of cleaning experience too. They're gentle on the teeth and gums – thanks to their 5,100 Curen® filaments – but ruthlessly tough plaque.